In today’s marketplace, customers have come to expect companies to tailor their products or services specifically for them. Consumers are always looking for the next big thing that will ensure they stand out from the crowd. These days, most products are available to personalise. Water bottles, phone cases, pens, keyrings and now face masks have become the norm in the world of personalisation.
Not wanting to be left out of the trend, we decided that personalised paper straws would be an innovative new product to bring to market. As far as we know we are the only manufacturer in the UK and even the World that can produce as little as 20 personalised straws for parties and events. So far, we have been blown away by the success of our straws. We have teamed up with the website, Not On The High Street, who have also had lots of success with our personalised paper straws.
Our personalised paper straws have been seen at celebrity baby showers and birthday parties around the world.
Why have personalised products become so popular?
Personalised products are worth much more than the product itself, it is about the feeling and the memory that accompanies the product. For example, it’s not just a paper straw, it’s a paper straw from my wedding!
Lots of us have used the phrase, “it’s the thought that counts.” A personalised gift shows that lots of thought have gone into the product because not only has the giver chosen the item, but they have also chosen how to personalise it, making it much more meaningful. A personalised paper straw helps people commemorate special occasions, this could be celebrating 50 years of marriage, a special birthday or the arrival of a new baby. By personalising a product with a person’s name, the product becomes more valuable to them, so the humble paper straw has gone from a recyclable, good environmental decision, to a beautiful keepsake of a special occasion.